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Samsung ​Electronics targets 80 key districts to push sales
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Samsung ​Electronics targets 80 key districts to push sales : Samsung ​Electronics targets 80 key districts to push sales
Samsung Electronics Addresses 80 Key Districts To Boost SalesBy Writankar Mukherjee, ET Bureau | Updated: Jun 01, 2017, 12.49 AM ISTPost to CommentThis is the first time that Samsung India will focus on a district-level business strategy for its consumer electronics business.Generate Inquiries for your Business by Listing on Economictimes.com KOLKATA : Samsung Electronics has launched a "breakthrough" project to boost sales of its televisions, refrigerators and washing machines in 80 key districts of India in a strategy aimed at replicating its success in mobile phones and becoming the largest manufacturer Of domestic appliances in the country. This is the first time that Samsung India will focus on a district-level business strategy for its consumer electronics business. Deploying value-for-money models known internally as "attacking district products" through the mid-entry segments, expanding branches to 47 of 35 and a Separate investment for market development, said vice president of marketing Rajeev Bhutani. "We are moving from channel to district operation having identified districts with enormous potential," said Bhutani. "We expect growth of almost 2.5 times in smaller markets with such a strategy. Making huge marketing investments for this. " The company is also building its service capabilities in these markets. Samsung has identified districts with long-term business potential based on purchasing power. Bhutani said the 80 districts have the potential to contribute with good double-digit sales. Mid-segment products have begun to sell even in smaller rural markets. "This includes refrigerators or frost-free washing machines." Improving infrastructure and electrification is driving demand. "We want to create the market for intermediate-value products," said Bhutani. Samsung is focusing In its Make in India initiative to drive innovation and product development for these markets. The company will launch products such as solar-powered refrigerators or semi-automatic washing machines specially developed for rural markets. "We are now approaching almost 90 percent of the market," Bhutani said. About 75 percent of Samsung India's sales come from the mobile phone business and the rest is generated from consumer electronics. The South Korean fellow
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