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Digital Turbine Partners with Indus OS to Monetize 1 Billion Smartphone Users in - Printable Version

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Digital Turbine Partners with Indus OS to Monetize 1 Billion Smartphone Users in - lamar eirena - 06-01-2017

Digital Turbine Partners with Indus OS to Monetize 1 Billion Smartphone Users in Emerging Markets : Digital Turbine Partners with Indus OS to Monetize 1 Billion Smartphone Users in Emerging Markets
Digital Turbine, Inc. (Nasdaq: APPS) today announced a multi-year agreement with Indus OS, India's second most popular smartphone platform, outperforming Apple's iOS. Indus OS is available on eight million smartphones in 80 smartphone models and aims to add 100 million users by 2020. The Indus Turbine Digital Ignite platform is now in the pipeline to drive its mid-range mobile app campaigns May 2017. India is the world's fastest growing smartphone market with an estimated 125 million smartphones expected to be sold in India in 2017. In addition, over the next three years, it is estimated that 500 million people in India transition to smartphones and an overwhelming majority of these people will be users who do not understand English. Indus OS is built to the core to meet the needs of the local market and currently supports 12 major languages. It currently has alliances with 8 major Indian manufacturers and has made great strides in its vision is to help connect one trillion smartphone users in emerging markets. "Our mission is to develop technology to address the region's economic, social and regional diversity," said Rakesh Deshmukh, co-founder and CEO of Indus OS. "We are the first to deeply customize a smartphone experience that meets the real needs of the citizens of emerging markets through innovation, simplification and localization. By using Digital Turbine, we are able to provide recommendations tailored to the application To adapt to the local market and enhance the global experience of end customers. "The Ignite platform provides mobile ecosystems with an easier way to scale and offers a relevant set of end-user application campaigns leveraging our extensive advertising network And exclusive partnerships with leading mobile advertising agencies, "said Bill Stone, CEO of Digital Turbine." Our patented application recommendation engine uses data science to optimize and track campaigns for a user experience Final more attractive. We are very excited to partner with the Indus operating system in i